Hi everyone, this is my conclusive post of this year’s thoughts and ideas in terms of podcasting/RSS, my final project. As you may have noticed, iTunes has yet to publish my video nor audio podcasts, so I will simply show them from my computer for you tomorrow. Thanks for a great year with many interesting people and wonderful opinions. Following this you will find my written component of the project, an essay of approximately 1000 words summing up what I found to be notable.
Meta-Podcasting
It is no longer the how, what, or where, but the why and when which dictate the norm of media in the Age of Information. In a rapid emergence, beginning only around fifty years ago , thinkers like Douglous Englebart (1952), Jorge Luis Borges (1941), and Vannevar Bush (1944), revolutionized the idea of a dynamic-kind of data. In his essay, “As We May Think,” Bush grapples with the practicality of such a capable medium, saying “A record if it is to be useful…must be continuously extended…it must be consulted” (Bush 38) in ways that were not yet available to the Gutenberg generations. In a short time, however, the computer came to be—and the Internet could not help but to follow. In conjunction with Moore’s Law, which states, basically, that as technology gains more memory and becomes more advanced, it will, as a whole, become cheaper. This has held true and has been the most likely cause of the rise of Podcasting. Although Podcasting is a comparably rare service with respect to giants such as Youtube, it represents a significant bound into the Age of Information. Podcasting is a medium which symbolizes the shift from the past’s fully Professional information processing to a more integrated, 21st century form of media.
The podcast has humble beginnings, rooted mainly in linguistics. In February of 2004 writer Ben Hammersley, for The Guardian Newspaper of London, wrote an article analyzing the newest medium to gain recognition. He struggles with a name, asking readers “But what to call it? Audioblogging? Podcasting? GuerillaMedia?” Obviously, one of these terms stuck and continually permeates into the world of media, bringing conflict with it. Later that year, in September, a company named iSpider attempted to release the free aggregation software titled iPodder. Soon, Apple sent a “cease and desist letter” to the company, requiring a prompt renaming of the aggregator. Since then, many similar issues have arisen for Apple but are not documented publicly, according to iSpider’s own conflict report. Notwithstanding, Apple has become highly involved in the medium, producing software such as Garageband, iMovie, and Photobooth with built-in podcasting tools. These have led to the creation of over 125,000 free podcast subscriptions available on iTunes and to the increasing number of “hits” on Google when “podcast” is searched (over twenty-eight million). To travel back a bit more, beyond the naming of the medium, the desire for and idea of such a service is not so young.
I believe the best example of the first idea of a podcast medium is the essay of Alan Kay’s, “Personal Dynamic Media.” Kay saw the computer as “a medium for expression,” a place to “materialize thoughts,” and ultimately, an “interaction of humans with their media…[which] change in response to the viewer’s wishes” (Kay 393). The premise of a podcast could be no better explained; although Kay is speaking of his vision for the next computer, he accurately captures an evolving and adaptive hope which has followed new media from its beginnings. Podcasting is merely a poster-child for a greater wish, one that may be fulfilled even farther in the future. Despite this inherent change and want, podcasting meets the current expectations for self-expression.
The creation and management of podcasts are two very different, though essentially integrated components. For two years I have listened to BBC radio broadcasts through the iTunes podcasting service, delivered directly to my iPod each morning. This service is convenient, simple, and keeps me connected to the larger world around me—in short, it is education. And this is exactly what Ivan Illich proposes in his book Deschooling Society: Chapter 6 Learning Webs. He laments the current educational foundations, arguing that there is some “hidden curriculum,” which undoubtedly leads to “an illusory” sense of the world (Illich 74). Podcasting, a medium of completely independent production and education, promotes a more stable, Illichian form of schooling, wherein one may “make free speech,” create “free assembly, and” synthesize “a free press truly universal and, therefore,” be “fully educational” (Illich 76). Creating podcasts meets this very definition—the process is, at first, difficult but is immensely rewarding as well. This experience is one of individual performance, one must write script, interview, direct, edit, and probably act or speak in the video/audio to make a podcast. It is a full job, and the results are just as real. This bolsters self-confidence and provides a valid feedback of aptitude—with no teacher involved.
Sadly podcasting, like Illich, is not a very popular method among the larger majority of users. In fact, according to a Pew Internet Project Survey in May 2008, only a total of nineteen percent of Internet users (1,550 users) had ever downloaded or listened to a podcast, and of these, only seven percent had actually downloaded one or more. It is only valid, then, to assume that podcasting is not even reaching its full potential, as it is an inherently social medium. To be more effective, podcasting requires the extra push of higher quantity without sacrificing the variable quality. Subscription distinguishes podcasting from other video/audio services, which many assume weakens its appeal to the younger generation (ages 18-24), who as a whole, find the idea of commitment daunting. The lack of advertisement is also a direct contributer to this regrettable phenomenon—and not many are doing anything about it. Those podcasts which are popular remain so, but newer ones are becoming less and less common in the face of competitors like Youtube, where single videos may be posted in a string called a “channel.” Unlike Podcasts, these do not promote subscription and have nothing to do with Really Simple Syndication (RSS), the backbone of podcast distribution.
It is regrettable that podcasts are, though fun and effective, not reaching a larger audience. The power of podcasts to educate and empower, when measured against the oft-repeated regurgitation of memorized articles in traditional schools, seems altogether more promising and desirable. The numbers are yet to speak for this opinion, however one should note that the future is dynamic, and so will be our minds.